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Introduction Businesses in the quick-paced field of digital marketing are always looking for knowledgeable experts to help them negotiate the ever-changing internet terrain. Among these specialists, the function of a digital marketing executive is particularly important. We explore the duties, abilities, and contributions of a digital marketing executive in this blog.   Here, We are Discussing about some important Role of digital marketing and 8 major point also we can cover Understanding the Need for Digital Marketing Coaching: Identifying Key Areas for Improvement: Personalized Digital Marketing Plans: Continuous Learning and Adaptation: Measuring Success and ROI: Overcoming Challenges and Roadblocks: Building a Long-Term Relationship: Understanding the Need for Digital Marketing Coaching   Discuss the challenges businesses face in the rapidly evolving digital landscape. Highlight the benefits of having a digital marketing coach for personalized guidance. Identifying Key Areas for Improvement   Explore common areas where businesses may struggle in their digital marketing efforts. Discuss how a coach can help identify weaknesses and create tailored strategies. Personalized Digital Marketing Plans:   Showcase examples of how a coach can create personalized marketing plans based on individual business needs. Discuss the impact of a customized approach on marketing success. Continuous Learning and Adaption:   Emphasize the importance of ongoing learning in the digital marketing field. Illustrate how a coach can keep businesses updated on the latest trends and technologies. Measuring success of ROI   Discuss how a digital marketing coach can help set realistic goals and key performance indicators (KPIs). Highlight success stories of businesses that have achieved significant ROI through coaching. Overcoming Challenges and Roadblocks   Address common challenges businesses face in digital marketing and how a coach can provide solutions. Offer tips on overcoming common roadblocks in digital marketing strategies. Building Long-term Relationship   Discuss the benefits of a long-term coaching relationship for sustained growth. Explore how a coach can adapt strategies as the business evolves. Choosing the Right Digital Marketing Coach:   Provide guidance on selecting a best Digital marketing coach who aligns with the business’s goals and values. Offer tips for businesses to evaluate the expertise and compatibility of a potential coach. Responsibilities of Digital Marketer The wide range of duties that go into promoting goods, services, or brands online is known as digital marketing. The particular duties may differ based on the company and the type of digital marketing plan, however the following are typical Role  in digital marketing: Content Creation: Develop and create engaging and relevant content for various online platforms. Write blog posts, articles, social media posts, and website content. Social Media Management: Create and execute social media strategies across platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Monitor and engage with the audience on social media. Schedule and coordinate social media posts. Search Engine Optimization (SEO): Optimize website content for search engines. Conduct keyword research and analysis. Implement on-page and off-page SEO strategies. Email Marketing: Plan and execute email marketing campaigns. Create newsletters, promotional emails, and drip campaigns. Monitor and analyze email campaign performance. Analytics and Data Analysis: Use analytics tools to track and analyze website traffic, social media engagement, and campaign performance. Make data-driven decisions to improve marketing strategies.       Digital Advertising: Create and manage online advertising campaigns (Google Ads, Facebook Ads, etc.). Monitor and optimize ad performance. Set budgets and analyze return on investment (ROI).   Online Reputation Management: Monitor online reviews and manage the online reputation of the brand. Respond to customer feedback and address any issues. Influencer Marketing: Identify and collaborate with influencers relevant to the brand. Manage influencer relationships and campaigns. Mobile Marketing: Optimize content and campaigns for mobile users. Explore mobile advertising and app marketing strategies. Customer Relationship Management (CRM): Implement and manage CRM systems. Use CRM data for targeted marketing campaigns.   Continuous Learning: Stay updated on industry trends, digital marketing tools, and best practices. Attend webinars, conferences, and training sessions. These duties could be different for each person, and in fast-paced work settings, digital marketers frequently take on many roles. In the always changing world of digital marketing, the capacity to adjust to new trends and technological advancements is essential. Conclusion digital marketing is an intricate field that is essential to the online promotion of goods, services, and brands. Digital marketing role entails a broad spectrum of duties, including search engine optimization, analytics, advertising, social media administration, and content development. To succeed in digital marketing, one needs to be creative, think strategically, analyze data, and be flexible enough to keep up with changing trends and technological advancements. Role of digital marketing FAQ 1-What is digital marketing? Ans: Digital marketing refers to the use of online channels and platforms to promote products, services, or brands. It involves various strategies such as social media marketing, search engine optimization, content marketing, email marketing, and online advertising. 2. Why is digital marketing important? Ans: Digital marketing role is essential as it allows businesses to reach a global audience, target specific demographics, measure and analyze campaign performance, and adapt strategies in real-time. It is cost-effective, facilitates better engagement, and aligns with the way people consume information today. 3. What role does content play in digital marketing? Ans: Content is a cornerstone of digital marketing. It helps convey messages, engage the audience, and build brand authority. Quality content is essential for SEO, social media, and email marketing, contributing to a holistic and effective digital marketing strategy. 4. How can digital advertising benefit a business? Ans: Digital advertising allows businesses to target specific audiences, track and measure campaign performance, and adjust strategies in real-time. It offers various formats such as display ads, search ads, and social media ads to reach potential customers effectively. 5. How does analytics contribute to digital marketing success? Ans: Analytics tools provide valuable insights into the performance and role in digital marketing campaigns. They help measure website traffic, user behavior, conversion rates, and ROI. Analyzing this data enables marketers to make informed decisions and optimize their strategies.  

Digital Marketing Courses After 12th Science: A Complete Guide In today’s digitally driven world, the field of marketing has evolved significantly. Traditional methods are gradually giving way to digital strategies, creating a demand for skilled professionals in digital marketing. If you’re a student who has just completed their 12th standard in the science stream and are intrigued by the world of digital marketing, you’re in the right place. In this guide, we will explore how you can embark on a journey in digital marketing right after completing your 12th, the question is how to do  Digital Marketing cource after 12th and the potential salary you can expect after completing a diploma in digital marketing. Here is some Potential Guide ,How to do Digital Marketing course After 12th . 1-Understanding Digital Marketing: 2-Pursuing Digital Marketing After 12th: 3-Digital Marketing Course Duration After 12th: 4-Diploma in Digital Marketing After 12th Salary: 5-Advantages of Pursuing Digital Marketing: 1.Understanding Digital Marketing: Digital marketing encompasses a range of activities aimed at promoting products or services through various digital channels such as the internet, social media, mobile apps, search engines, and more. It involves strategies like search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, and pay-per-click (PPC) advertising, among others. also Follow Digital Marketing Coach For Better Inspiration and motivation. Do your Research and Select the Best Course: There are many different online marketing courses available, from degree-granting courses to short-term certification programs. Find the course that best fits your interests, financial situation, and professional objectives by researching the many offerings from universities, schools, and online resources. Recognize Course Requirements:  Find out what is required for the course you want to take. Certain courses can call for a minimum level of computer expertise, English proficiency, or prior understanding of marketing principles. Enroll in a Course:  After deciding on a course, sign up for it. This could entail completing an application, paying fees, and supplying any necessary supporting documentation. Attend Classes or Online Sessions: You may choose to take part in online class sessions or in-person classes, depending on the kind of course you’ve selected. Be sure to fully participate in the course material and to seize any chances for practical instruction. Get Real-World Experience:  Since digital marketing is a practical subject, getting real-world experience is crucial. Seek out freelance, part-time, or internship opportunities where you may put your knowledge to use in practical settings. Build a Portfolio:As you gain experience, start building a portfolio showcasing your digital marketing projects, campaigns, and achievements. A strong portfolio can be invaluable when applying for jobs or pursuing further education in the field. Stay Updated: Digital marketing is a rapidly evolving field, with new technologies and strategies emerging all the time. Stay updated on industry through google trends, attend workshops and seminars, and continue learning through online courses and resources  Networking: Networking is crucial in any field, including digital marketing. Join professional networking groups, attend industry events, and connect with professionals in the field to expand your contacts and learn from others’ experiences. Certifications: Consider pursuing additional certifications to enhance your credentials and demonstrate your expertise in specific areas of digital marketing, such as Google Ads, Google Analytics, or social media marketing. 2-:Pursuing Digital Marketing After 12th: After completing your 12th standard in the science stream, you can pursue a career in digital marketing by enrolling in relevant courses. There are numerous institutes and online platforms offering digital marketing courses specifically designed for beginners with no prior experience in the field. 3-:Digital Marketing Course Duration After 12th: The duration of digital marketing courses can vary depending on the institute and the type of course you choose. Typically, diploma or certification courses in digital marketing can range from 3 months to 1 year in duration. These courses cover various aspects of digital marketing and provide hands-on training to equip you with the necessary skills. 4-: Diploma in Digital Marketing After 12th Salary: Upon completing a diploma or certification course inonline marketing, you can expect to start your career with an entry-level position in the field. The salary for digital marketing professionals varies depending on factors such as experience, skills, location, and the organization you work for. However, as a fresher, you can expect a starting salary ranging from INR 15,000 to INR 25,000 per month. With experience and expertise, your earning potential can increase significantly over time. 5-: Advantages of Pursuing Digital Marketing: High Demand:With businesses increasingly focusing on digital platforms for marketing, there is a growing demand for skilled digital marketing professionals. Versatility:Digital marketing offers a wide range of career opportunities across various industries and sectors. Flexibility:Digital marketing allows you to work remotely and offers flexible working hours, making it suitable for those who prefer a work-life balance. Continuous Learning:The field of digital marketing is dynamic and ever-evolving, offering ample opportunities for continuous learning and skill enhancement. Conclusion: Pursuing a career in digital marketing after completing your 12th standard in the science stream can open up a world of opportunities. By enrolling in relevant digital marketing courses, gaining practical experience, and staying updated with the latest trends and technologies, you can carve a successful career path in this thriving industry. With the right skills and dedication, you can embark on a rewarding journey in digital marketing and achieve your career goals. FAQ Q1: How can I pursue digital marketing after completing my 12th standard in the science stream? Ans: Pursuing digital marketing after 12th science is entirely feasible. You can opt for various certification courses or diploma programs offered by reputed institutes or universities. These courses provide comprehensive training in digital marketing strategies, tools, and techniques. Q2: What is the duration of a digital marketing course after 12th? Ans:The duration of online marketing courses after 12th can vary depending on the type of program you choose. Typically, certification courses may range from a few weeks to a few months, while diploma programs may span anywhere from 6 months to 1 year. Q3: What are the salary

The top 10 list of Digital Marketing Coach and influencer: Get to Know Intoduction Presently the top Indian influencers and trainers in digital marketing. Nonetheless, a number of prominent personalities in the Indian digital marketing have gained recognition for their proficiency and impact. Please be aware that people’s status and impact might fluctuate over time to time, new authorities might have gained prominence. The following are a few well-known Indian influencers and coaches in digital marketing: 1-Sorav Jain Sorav Jain stands as one of India’s foremost authorities on social media and digital marketing, revered for his entrepreneurial acumen and visionary leadership. A multifaceted professional, he is also a seasoned speaker, author, trainer, and consultant, contributing significantly to the digital marketing coach. A proud alumnus of Loyola College in Chennai, Sorav holds a Master’s degree in International Marketing Management from Leeds University Business School, UK. With nearly a decade of industry experience under his belt, Sorav embarked on his journey as an SEO executive at the tender age of 17, laying the foundation for his illustrious career. At the helm of echoVME, a Chennai-based digital marketing agency, Sorav orchestrates a team of top social media strategists to deliver exceptional outcomes for clients. Renowned companies such as Bosch India, Ramco Systems, Oliva Clinic, and Manyavar, among others, entrust their digital marketing influencer to echoVME’s expertise. In Sorav’s view, “Digital Marketing is All About Practice,” a philosophy that underscores his commitment to continuous innovation and excellence in the field. With a diverse portfolio of clientele and a relentless dedication to staying ahead of industry trends, Sorav Jain continues to shape the digital marketing coach and influencer, driving impactful outcomes for businesses across India and beyond. 2–Deepak Kanakaraju  Ranked among the top 10 blogs for digital marketing in Bangalore, He have established himself as a prominent brand in the industry. His y journey began with a personal blog where diligently took notes on digital marketing coach, laying the foundation for expertise and recognition. In addition to blog, you can explore the books have authored and the seminars ,he have conducted, offering valuable insights and practical knowledge. If you’re new to site, you can start with top articles page to familiarize yourself with work. Back in 2007,he has received a job offer from Caritor for Rs. 2.75 Lakhs ($4000 annually). This was during a period of tremendous demand in the IT sector, leading companies to hire students from various engineering programs, including civil, mechanical, and chemical engineering. Caritor was later acquired by Keane, which was subsequently purchased by NTT Data 3-Harsh Agrawal On June 28, 2009, his life took an unexpected turn following a harrowing tragedy that left him confined to a bed, his future prospects seeming bleak. Physicians delivered a grim prognosis, predicting that he would never regain the ability to walk. Faced with such devastating news, the weight of despair threatened to overwhelm him. Yet, fate had different plans in store. Through seven months of grueling therapy, he defied the odds and reclaimed his mobility, all thanks to the remarkable skill and unwavering dedication of Dr. Prateek Gupta, a brilliant surgeon. Dr. Gupta’s expertise and compassion not only restored his ability to walk but also instilled within him a newfound sense of determination. Fueled by this renewed zest for life, he embarked on a journey filled with fresh enthusiasm and resilience. 4-Himanshu Arora In every formidable mafia gang, there’s a boss, and at Social Panga, Himanshu Arora takes on the role of the local Optimus Prime. If “selling” were a person, they would be inseparable from Himanshu, as he spends a significant amount of time on the phone or crafting emails. With over eight years of experience in internet marketing, Himanshu is among the elite group of Google Product & Sales Partners. During his (brief) breaks, Himanshu indulges in his favorite combination of Tea “Shot” and “Parle-G,” fueling his relentless drive and passion for the digital marketing world. 5-Ankur Aggarwal Gain expertise in personal finance, internet marketing, investing, and entrepreneurship—all without the hefty price tag of expensive online courses. With my guidance as a digital marketing coach, you can access valuable resources and learn essential skills for free. Whether you’re looking to enhance your financial literacy, master the intricacies of digital marketing, delve into investment strategies, or embark on your entrepreneurial journey, I’m here to help. Moreover, I offer assistance to aspiring entrepreneurs in launching internet-based businesses and devising strategies to generate passive income streams. Whether you’re a novice entrepreneur or a seasoned business owner seeking to expand your online presence, my expertise and support can pave the way for success without breaking the bank. Take advantage of this opportunity to acquire the knowledge and tools you need to thrive in today’s competitive digital landscape. 6-Jitender Goshwami Jitender Goswami, a 33-year-old business magnate, is a dynamic entrepreneur who founded “Smmpackage Pvt. Ltd.,” India’s premier digital marketing firm. Despite his young age, Jitender exudes modesty and kindness, traits that have contributed to his success. Under Jitender’s leadership, Smmpackage Pvt. Ltd. has emerged as a prominent player in the industry, renowned for its diverse range of services. From search engine optimization and website traffic generation to Google Ads, YouTube channel SEO, social media marketing, and website design, the company offers comprehensive solutions tailored to meet clients’ needs. Recognized as one of the top digital marketing companies in India, Smmpackage Pvt. Ltd. continues to set industry benchmarks and redefine standards of excellence under Jitender Goswami’s visionary guidance. 7-Prateek Shah Prateek Shah is a revered figure in India’s digital marketing coacher, celebrated for his profound expertise and innovative contributions. As the visionary behind Digital Defynd, he has spearheaded a groundbreaking platform that redefines e-learning, granting access to top-tier training programs and courses from global leaders across diverse sectors. At the forefront of India’s digital entrepreneurship community, Prateek Shah plays a pivotal role in advancing the nation’s digital literacy to unprecedented levels. Widely regarded as the foremost digital marketing specialist in India, his relentless dedication has earned

1. Flexible Lifestyle Enjoy the liberty to design your work hours according to your productivity and lifestyle. No more rigid 9-to-5 constraints. Blend work seamlessly with personal life, allowing for a more harmonious balance. 2. Diverse Opportunities Freelancing exposes you to a vast array of projects across different industries. This diversity keeps your work engaging and constantly challenges you. Bid farewell to the monotony of a single role, wear multiple hats, and keep your professional journey exciting. 3. Global Reach Leverage digital platforms to connect with clients and collaborators globally. Break geographical boundaries and tap into a diverse, international network. Gain insights into different cultures and work styles, enriching both your professional and personal experiences. 4. Skill Enhancement Every project is an opportunity for skill enhancement. Stay on the cutting edge by acquiring new skills with each assignment. The freelance landscape demands adaptability. Develop a growth mindset and stay relevant in a dynamic market. 5. Financial Control Determine your worth and set rates that align with your skills and experience. Enjoy the direct correlation between your effort and income. Diversify your income sources by working on various projects simultaneously, providing stability and financial security. 6. Work-Life Balance Say goodbye to the daily commute. Work from the comfort of your home or choose your preferred workspace. Take control of your time, ensuring you have the freedom to pursue personal interests and maintain a healthier work-life balance. 7. Personal Brand Building Develop a personal brand that showcases your skills, values, and personality. Stand out in a competitive market with a compelling online presence. Position yourself as an expert in your field by consistently sharing insights and accomplishments. Build credibility and attract quality opportunities. 8.  Autonomy and Decision-Making Enjoy the autonomy to make decisions that shape your career. No more navigating through corporate hierarchies; you’re in control. Swiftly implement decisions without the bureaucracy often found in traditional workplaces. Your career trajectory is in your hands. 9. Adaptability to Market Trends Freelancing demands staying abreast of industry trends. Adapt quickly to changes, positioning yourself as a dynamic professional. Be prepared for the evolving job market by continuously updating your skills and staying ahead of emerging trends. 10. Job Security Through Diversification Diversify your client base to minimize dependency on a single employer. Create a safety net by maintaining multiple income streams. Freelancers often find more resilience in economic downturns due to their ability to adapt and diversify. In a world where the gig economy is thriving, freelancing isn’t just a career move; it’s a lifestyle choice that opens doors to a world of possibilities. Embrace the autonomy, build a brand that reflects your uniqueness, and enjoy the limitless opportunities that freelancing can bring to your professional journey.

Women entrepreneurs are those who own and operate their own business. In recent years, the number of women entrepreneurs has been steadily increasing.  They are also here to mark a position for themselves while breaking gender stereotypes. While women entrepreneurs face a number of challenges, such as acquiring funds, hiring employees and navigating through gender biases in the workplace, they also bring a great number of strengths to the table. A key strength of a woman entrepreneur is their ability to collaborate and build strong relationships. Women entrepreneurs are often skilled at networking and building partnerships, which can be invaluable in the early stages of a business.  Another most notable characteristic of women entrepreneurs is their ability to think outside the box. They are often driven by a desire to make a positive impact in their communities, and are not afraid to take risks or pursue unconventional ideas in order to achieve their goals. This willingness to innovate and experiment has led to the development of many successful and innovative businesses, from sustainable fashion brands to tech startups. In addition to their creative thinking, women entrepreneurs are also known for their resilience and determination. Starting a business is already a challenging task. On top of it, women entrepreneurs are able to persevere themselves in the face of adversity, and are able to overcome challenges with grit and determination. In conclusion, women entrepreneurs are a valuable and essential part of the business world. They bring a unique set of skills and strengths to the table, and they are making a significant impact in their communities and beyond. While they still face a number of challenges, their determination and resilience are helping them to overcome obstacles and achieve success. As we look to the future, it is clear that women entrepreneurs will continue to play a vital role in shaping the business landscape and driving innovation and growth. -Edited by Alyeba Noor

Are you fond of Instagram content and Reels? Do you have any idea that you can earn up to 6 Figures of Income through Instagram? In this blog, you will get a clear idea of How you can earn money through Instagram? After hearing about Instagram Monetization you will be thinking it is Influencer Marketing but, that is not only a monetization opportunity. Here we will discuss the various concepts of Instagram Monetization. Meaning of Instagram Monetization Instagram Monetization refers to earning money through various activities like Influencer Marketing, Affiliate Marketing, working with Brands, etc. In simple words, If you have large followers on Instagram you can promote products or services and you can get money in return. Instagram Monetization Tools You have no idea of earning money through Instagram. Now we will be sharing some amazing tools with the help of which you can earn money through Instagram. 1: Instagram Affiliate Tool Affiliate Tools means Meta’s native affiliate marketing tool on Instagram where you can earn commissions by promoting Affiliate Products. Affiliate links can be added on Instagram. Generally, links are supported on Instagram Stories, IGTV Descriptions, and Instagram Links in Bio. These are hubs for Instagram Influencers. After a sale is made from that affiliate link, you will be paid for that. 2: Creators Instagram Shops: Instagram Shops allows creators and influencers to tag brand products in their posts. It creates an exciting way for users to shop straight from Instagram. Shopping from creators gives influencers and creators the ability to make their own Shoppable Instagram Posts of the Brands. The creator’s followers can tap on the picture and get the details of the products. 3: Instagram Live Badges: It is the most creative way to earn money on Instagram. During Instagram  Live these badges appear and when someone purchases these badges, their name comes with the badges and they receive money in return. Top 6 Ways to Earn 6 Figures Income From Instagram Finally, you have a clear idea of Instagram monetization tools, Now we will be discussing in detail, How you can earn 6 Figures income through Instagram. 1: Influencer Marketing: One of the best ways to be paid on Instagram is through Influencer Marketing. You can post useful content daily and get reach for your content. After you reach a wider audience a trust factor is built among them. Now you can advertise products and earn money through them. 2: Promote Affiliate Offers: Using Instagram Affiliate Tools you can promote products of various brands and earn commission through it. It is like sponsored posts but you will be paid only if any user makes a purchase. 3: Start an Instagram Shop: With the help of Creators Instagram Shops, you can create your own shops and earn a good amount. You can integrate your e-commerce Store with Instagram and can get more sales. 4: Make Money From your Content: You can monetize your content like reels, posts, and IGTV on Instagram and earn a great amount with it. 5: Earn through Live Badges: With the help of the Instagram Live Badges Tool, you can earn a lot of money. For getting more badges you must create a trust factor with the followers and provide them with great content. 6: Become a Coach: If you have a great knowledge of Instagram, its features, and ways to earn money with Instagram you can become a coach and earn money through your courses. Conclusion: Instagram is a great Social Networking Site and its users are increasing day by day. Everyone is using Instagram from children to students, to elders. The world’s largest social media platform can bring you 6 figures in income. Instagram Monetization has discovered so many opportunities with the help of which you can make money. If you love Instagram reels, posts, IGTV, stories, etc you should try all of these and start a successful career ahead.

Instagram is unquestionably one of my preferred social media platforms. It’s not only a way of sharing your life with friends and family, but it’s also a fantastic way to earn a lot of money. Best of all, you don’t need a large following, and there are multiple ways to earn money. This article will go over seven of my favourite ways to make money through Instagram. 1) Earn money for sponsored posts 2) Share affiliate links 3) Create an Instagram shop 4) Profit from your content 5) Become an Instagram trainer 6) Promote your brand 7) Teach your audience Ready? Let’s get started. Why Should You Learn Instagram Money Making? Instagram is still one of the most popular social media apps, despite competition from other platforms, it is still striving. In fact, Instagram app instals will surpass their previous all-time high by 10% in the fourth quarter of 2021. The platform’s active user base is also impressive. Instagram now has 500 million daily active users. Doesn’t that sound fantastic? According to influence.co, Instagram accounts with more than one million followers can earn at least $1000 per post. There’s more good news for potential influencers. You don’t have to be a known personality to make money on Instagram. Many micro-influencers with thousands of followers earn a good living. What You’ll Need to Start Making Money on Instagram? You need three things to make money on Instagram: reach, impact, and involved followers. Influence and Reach Businesses only pay Instagram users for the visibility to the audiences they receive in exchange. These brands are only keen in influencers with huge audiences because it is worth their time. They can make more money if their audience is larger. Your potential audience size is small if you only have a few hundred Instagram followers to begin with. With such a small sample size, your content is unlikely to be seen by a large number of people, let alone drive sales to your or a brand’s products. To make money, you must have at least a few thousand followers to get started.Followers Who Are Involved Yes, having more followers helps boost your ego. It boosts your odds of making an appearance in more Instagram feeds arithmetically. Even so, a large follower base does not always imply high engagement, and shadow banning on Instagram can result in little to no reach. The problem is that if everyone is turned off by your posts, they are unlikely to buy anything you endorse. If people rarely comment, like, share, and follow you on Instagram, it doesn’t matter how large your following is: your chances of earning money are slender. Stay tuned for Part 2 to learn more about the seven Instagram money-making strategies!

Instagram provides a multitude of tools and inspiration for company owners all around the world who want to convert their passion into a career. Born on Instagram is a new series highlighting companies that have built their communities, explored their creativity, and shaped culture using Instagram’s resources. Meet our Influencer First, let’s start with introducing our entrepreneur and content creator, Tulika Arora (), who founded Media Fleetblue, a digital marketing agency that relentlessly works with a close-knit team of expert researchers and works on building your brand in the digital space. Tulika’s passionate outlook on hard work has brought her where she is today. She began Media Fleetblue, a digital marketing agency that believes in the power of relentless work. She started this digital marketing agency with Divyansh Raghuvanshi and curated a team of professionals who excel in their fields. We believe in practical research and brand building. We had the pleasure of working for numerous prestigious clients. Her career began traditionally, wherein she did a few internships during and after my years in her college. How did your journey start? I worked in PR for several years and was associated with Color Yellow Productions, where I was a product manager. Apart from all these, I have also worked for various brands like Indian Oil Corporation as the Social Media Manager for five states – Gujarat, Madhya Pradesh, Maharashtra, Chattisgarh & Goa. National organizations like FSSAI have also appreciated us. These multi-tasking roles have helped her immensely with various brands. When did you start developing your brand? I’ve always been conscious of my brand, even before the internet. What started as a career in PR to help small businesses shifted into something even more significant. At my core, I’ve always wanted to be a champion for women and their businesses.  How do you feel your business was born on Instagram? A digital marketing agency that believes in the power of relentless work. I have curated a team of professionals who excel in their fields. My team and I think in practical research and brand building. We had the pleasure of working for numerous prestigious clients. What’s changed about using Instagram today? When I started using Instagram, it was all about presenting—showcasing the ideal dress or breakfast buffet. Because it’s about connection and education today, it’s much more potent. There’s also a higher bar for authenticity, which I particularly value since I’ve always been faithful to my account. When it comes to creating content for your feed, what’s your approach? My monthly material is anchored by three recurring series: #learn, #earn, and #havefun. I post anything with the intention of empowering women. I want them to wear as they choose and look and feel great. How do you juggle the various projects you run on social media? I’m surrounded by an excellent crew that keeps things working smoothly. I’ll admit that paying attention to details is not my strong point; therefore, I consider myself fortunate to be surrounded by individuals who do. Any specific anecdotes that had a significant impact on you or your business? I won’t stress any specific examples, but I will say that I continuously monitor my direct messages (DMs) for anything professional. Compared to email or any other site, Instagram is where I network the most frequently. And any advice for businesses? Network, I’ll say it once more. Establish connections with other brands and use your platform to inform consumers about your company. Looking to learn more about how Instagram can help push your brand’s creativity? Browse our Instagram for Business and more inspiration, and follow (insert name) to watch Tulika’s live chat and daily updates